PDHhub Insights

The New Demand in Design

Clients today want visually stunning structures — but they also expect them to meet ambitious sustainability goals. The modern design brief often includes:

• low‑carbon concrete

• steel alternatives

• mass timber

• recycled materials

• high‑performing façades...

The Rise of Parametric Design

Parametric design has opened the door to stunning forms — twisted towers, rippling façades, biomorphic curves. These shapes are easy to generate in software, where algorithms can produce breathtaking geometries with a few clicks. The digital renderings look effortless,...

The Allure of Floating Stairs

A floating staircase is one of the most impressive architectural gestures. Sleek, modern, and visually striking, it’s the kind of design that dominates Instagram feeds and Pinterest boards. To clients and architects, floating stairs represent elegance and innovation. T...

Why Everyone Loves Glass

Everyone loves glass. It’s sleek, bright, and makes buildings feel open and modern. Architects and clients are drawn to its ability to transform a space—flooding interiors with natural light, creating a sense of openness, and delivering that contemporary “wow” factor. From ...

Minimalism: Beauty in Simplicity

Minimalism is undeniably gorgeous. Clean lines, open space, long spans, and thin slabs create an aesthetic that feels like architectural poetry. To the eye, it’s serene and effortless. To the engineer, however, it often translates into extra homework.

Why Everyone ...

Setting the Scene

A design meeting begins. The client unveils an inspirational image saved from social media — a sleek glass staircase floating in a room with no visible structure, no beams, and suspiciously no shadows.

“This,” they say, “is what we want.”

The Engineer’s Translation

The engineer...

There was a time when engineers were asked for one main thing: make the building stand up.

Now? They’re asked to make it stand up beautifully — with thinner slabs, fewer columns, cleaner ceilings, invisible supports, and a façade that somehow looks like glass suspended by optimism. 

Welcome to ...